Fonts and Usage
– Introduction
– The ToolBox
– What we do
– Mission & Identity
– Purpose & Values
– Audiences
Curated Media & Style
Click for more
Alliance Abroad is enriching the lives of international exchange participants, host companies & partners by providing world-class customer service. Using the Alliance Abroad brand correctly is highly important to us, as it represents who we are as a company, so we ask this guide is always referred to and adhered to.
– Introduction
– The ToolBox
– What we do
– Mission & Identity
– Purpose & Values
– Audiences
Fonts and Usage
Curated Media & Style
Click for more
The ToolBox
– Overview
– Company Description
– Mission & Identity
– Purpose & Values
– Target Audiences
Like a toolbox for a construction worker, the AAG marketing toolkit includes every tool you would need to assemble marketing and promotional elements, procuring for consistency and standardization that will leverage our company’s marketing goal of positioning our brand as Global.
The goal of this Toolbox is to simplify your life; we’ve used this post to put together in a single place some of our pre-designed, pre-approved, and tried-and-true assets and designs.
You will find everything from essential design assets such as logos, icons, fonts, and imagery, to high-level design elements such as brochures, one-pagers, and branded documents templates.
On each page of this brand guide, you will find a toolkit icon on the right bottom corner, which will lead you to the specific shared folder to find just what you are looking for!
The ToolBox
Document Section
Like a toolbox for a construction worker, the AAG marketing toolkit includes every tool you would need to assemble marketing and promotional elements, procuring for consistency and standardization that will leverage our company’s marketing goal of positioning our brand as Global.
The goal of this Toolbox is to simplify your life; we’ve used this post to put together in a single place some of our pre-designed, pre-approved, and tried-and-true assets and designs.
You will find everything from essential design assets such as logos, icons, fonts, and imagery, to high-level design elements such as brochures, one-pagers, and branded documents templates.
On each page of this brand guide, you will find a toolkit icon on the right bottom corner, which will lead you to the specific shared folder to find just what you are looking for!
Palette
Document Section
These are our primary colors:
Light Blue
Web: #253e8d
RGB: 37 | 62 | 141
CMYK: 100 | 91 | 9 | 1
Dark Blue
Web: #010c46
RGB: 1 | 12 | 70
CMYK: 100 | 90 | 10 | 63
Pearl White
Web: #ffffff
RGB: 255 | 255 | 255
CMYK: 0 | 0 | 0 | 0
Program Fellows
A fellow is understood as a member of a learning society (a fellowship) or a community of people that get together in pursuing mutual goals and knowledge by application and practice.
Fellowships often involve a short-time placement intended to provide practical experience, professional growth, and/or skills development.
In Alliance Abroad, we strive to unleash the diverse potential of a new world of global citizens. Through transformational training, travel, and cultural exchange opportunities, we bring bright minds and courageous spirits together and place them beyond borders to explore, question, unlearn and re-learn through intercultural interaction and hands-on experiences – We call it “travel with purpose,” and we call them “program fellows.”
We call them Exchange Program Fellows.
The programs’ fact sheet flyer, presents the key information of each program. It is intended to be shared with partners so they can learn and understand the programs before taking the decision to partner with us, or share it with candidates while presenting the programs.
The flyer structure includes a cropped image aligned to the left occuping one third of the A4 page. Use the gradient at 50-60% on top.
Size: US Letter 8.5″ x 11″ or A4 (8-1/4 x 11-3/4
Paper: Premium (gloss)
Finish: Glossy
Paper Brightness (US): 70-90
Paper Weight: 50 lb | 180 gr.
